Pocky Glico Package Design

Branding Design

A Diamond Decoration

School Project

For this project, we were tasked with choosing a product and completely redesigning its packaging and overall look. The goal was to create a fresh visual identity that not only stood out but also better reflected the product’s purpose and appeal. This involved rethinking elements like layout, typography, color, and imagery to develop a cohesive design that felt both functional and eye-catching.

Roles & Responsibilities

Character

A Diamond Decoration

Branding

A Diamond Decoration

Packaging

Softwares

Illustrator

A Diamond Decoration

Procreate

A Diamond Decoration

Photoshop

Original Package

The design used plastic wrappers, and the overall look felt outdated, lacking the playful and modern appeal that could connect better with today’s audience. The challenge was to redesign the packaging in a way that was more eye-catching, environmentally mindful, and consistent with the brand’s fun and creative personality.

Concepts

Final

Pocky advertisement Animation