La Bocca Juice

Branding Design

A Diamond Decoration

School Project

This project aimed to redesign the logo of a brand in need of a stronger and more cohesive identity. The original design was either ineffective or misaligned with the brand’s vision and overall direction. Through the redesign, our objective was to develop a logo that communicates the brand’s purpose more effectively and enhances its identity.

Roles & Responsibilities

Logo Redesign

A Diamond Decoration

Branding

A Diamond Decoration

Applications

Softwares

Illustrator

A Diamond Decoration

Indesign

A Diamond Decoration

Photoshop

Original Logo

The design problem was that the existing logo concept did not fully reflect the brand’s identity or goals, so the challenge was to redesign it in a way that better communicates who they are and what they stand for. They offer a variety of handmade foods, including over 24 ice cream types, crepes, and savory meals.

Concepts

Final